It’s pretty clear that brands with a good understanding of the value of customer experience manage to be so successful in large part because of word of mouth. This level of exposure is what every company strives for!
Looking at real estate, agents are typically chosen based on referrals and/or repeat business (having worked with the same client previously). But what really underlies this choice? In my opinion, CUSTOMER EXPERIENCE.
There have been numerous technological advancements that have made buying and selling a home much easier (i.e. online property searches, buy and sell checklists, electronic transaction platforms with e-signature etc.) but the secret ingredient will always remain the same – give a customer a great experience and they will come back for more or let others know about it.
When it comes to return on investment, delivering a superior customer experience will go beyond any marketing spend. It was one of the key opportunities we identified when FCT started to devise our Certified Resale Home service. Of course, it helps that delivering superior customer experiences has been our core value for the past 25 years.
Certified Resale Home is an impartial, honest and expert assessment of a home that provides greater transparency and information so that the seller, realtor, and buyer can make informed decisions.
Here’s what it can do for everyone involved:
The seller – get the best possible offer, quicker
- Immediately differentiate the property and make it stand out
- Optimize purchase offers
- Enhance buyer comfort
The buyer – reduce anxiety and reduce the buyer beware environment
- Build trust by offering more transparent information through a recognized ‘brand’
- Ensure they have an impartial and honest inspection to rely on and peace of mind and confidence with a warranty to fall back on
The agents – increase customer satisfaction and generate referrals
- Take control of the situation and get out in front of issues for their client
- Reinforce their value with a superior full-service experience
- Time is money – close listings faster
We are currently piloting with RE/MAX Niagara (Ontario) and Century21Carrie.com (Winnipeg). If you are a homeowner looking to sell in those areas, contact us for more information. All pre-listing home inspections are fulfilled by AmeriSpec® Inspection Services.
Warranty Services by First Canadian Title Company Limited
® Registered Trademark of AmeriSpec Inspection Services.