Apr 5 | 2017

Introducing a Better Way to Sell Homes

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17-119_SM_CRH_BlogPost_03-17_2XCertified Resale Home launches in Ontario

Owning a home is the largest financial commitment most Canadians will make, so it’s understandable that both the buyer and the seller will approach a transaction with caution. In an effort to alleviate some of the stress involved, FCT partnered with AmeriSpec Inspection Services to create Certified Resale Home (CRH).

CRH is a simple, cost-effective way to differentiate your listing in the market and reduce anxiety for the seller and the buyer. It includes a pre-listing home inspection combined with a $20,000 18-month warranty* on key components of the home, such as the cooling and heating systems, roof and foundation. The inspection provides an impartial, honest and expert assessment of the home backed by a warranty on items that are considered ‘blind spots’ for a home inspector.

After spending a number of years testing the waters and gathering key customer feedback, we are proud to launch Certified Resale Home throughout Ontario. This service leverages FCT’s core competencies of process optimization, risk management and customer experience.

In today’s hot market, when buyers are going in with no conditions, you might be wondering why this product is even relevant.

Here’s how it helps all parties:

Realtors:

  • Provides a superior full-service listing experience
  • Enhances client satisfaction and generates referrals
  • Offers a proactive approach to handling issues for the client
  • Closes listings faster

Sellers:

  • Gets the best possible offers faster
  • Provides detailed information on the home before listing to avoid surprises that can kill the deal
  • Differentiates the property to make it stand out
  • Removes the probability of a condition of sale

Buyers:

  • Reduces anxiety and promotes a cleaner offer
  • Reduces the “Buyer Beware” mentality
  • Builds trust by offering information through two leading brands – FCT and AmeriSpec Inspection Services
  • Optimized for a multiple offer scenario

For more information on our brand new offering, visit thecertifiedresalehome.ca

*Assumes standard inspection and warranty coverage. Optional swimming pool equipment coverage is an additional $30; optional septic tank system coverage is an additional $20. The warranty commences the day of the inspection, applies during the listing and transfers automatically to the buyer on closing.

Warranty Services by First Canadian Title Company Limited
® Registered Trademark of AmeriSpec Inspection Services.

Aug 17 | 2016

Certified Resale Home: Delivering a superior customer experience

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customer experienceIt’s pretty clear that brands with a good understanding of the value of customer experience manage to be so successful in large part because of word of mouth. This level of exposure is what every company strives for!

Looking at real estate, agents are typically chosen based on referrals and/or repeat business (having worked with the same client previously). But what really underlies this choice?  In my opinion, CUSTOMER EXPERIENCE.

There have been numerous technological advancements that have made buying and selling a home much easier (i.e. online property searches, buy and sell checklists, electronic transaction platforms with e-signature etc.) but the secret ingredient will always remain the same – give a customer a great experience and they will come back for more or let others know about it.

When it comes to return on investment, delivering a superior customer experience will go beyond any marketing spend. It was one of the key opportunities we identified when FCT started to devise our Certified Resale Home service. Of course, it helps that delivering superior customer experiences has been our core value for the past 25 years.

Certified Resale Home is an impartial, honest and expert assessment of a home that provides greater transparency and information so that the seller, realtor, and buyer can make informed decisions.

Here’s what it can do for everyone involved:

The seller – get the best possible offer, quicker

  • Immediately differentiate the property and make it stand out
  • Optimize purchase offers
  • Enhance buyer comfort

The buyer – reduce anxiety and reduce the buyer beware environment

  • Build trust by offering more transparent information through a recognized ‘brand’
  • Ensure they have an impartial and honest inspection to rely on and peace of mind and confidence with a warranty to fall back on

The agents – increase customer satisfaction and generate referrals

  • Take control of the situation and get out in front of issues for their client
  • Reinforce their value with a superior full-service experience
  • Time is money – close listings faster

We are currently piloting with RE/MAX Niagara (Ontario) and Century21Carrie.com (Winnipeg).  If you are a homeowner looking to sell in those areas, contact us for more information. All pre-listing home inspections are fulfilled by AmeriSpec® Inspection Services.

Warranty Services by First Canadian Title Company Limited
® Registered Trademark of AmeriSpec Inspection Services.

Mar 10 | 2016

Certified Resale Home gets a makeover and a new partner!

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15-075E-CRH_FB_profile_v2The launch of Certified Resale Home last year was the culmination of significant customer insight and feedback and a result of our drive to fill a gap in the current process with an innovative solution. In fact, by leveraging core competencies of process optimization and risk management, FCT has been delivering innovative real estate solutions for the past 25 years: our mission is and has always been to make financial transactions simple and secure. But what really sets us apart from the competition is our ability to provide exceptional customer experiences. With that at the forefront of our strategy to redefine the current approach to home inspections, we set about making the following changes to Certified Resale Home based on customer need:

  • $20,000 worth of coverage — We’ve upped the maximum coverage from $11, 500 to $20,000 to ensure we’re providing the best warranty coverage possible for the main systems in a home.
  • Removal of previous capped limits – Now an owner can determine how to allocate the limit based on the extent of repair and replacement necessary.
  • Optional extra swimming pool equipment and septic tank system coverage  — For a few dollars more owners can now get greater peace of mind protection for these additional systems.
  • A simplified warranty coverage document — With an easy-to-read, visually appealing design that uses straightforward language and no fine print, we’re aiming to make our coverage simpler to understand and completely transparent.

We are also very pleased to announce that as of February 11, 2016, Certified Resale Home has been available to homeowners through an exclusive partnership with Re/Max Niagara Realty Ltd.  With offices in Niagara Falls, St Catharines and Fort Erie, Re/Max Niagara Realty has joined forces with FCT to bring the unique benefits of Certified Resale Home to these new markets, including:

  • Differentiating the property from other listings;
  • Promoting greater buyer confidence; and
  • Helping the owner sell their home faster.

If you are a homeowner in any of these new markets and you are looking to list your home for sale, we invite you to reach out to your local Re/Max Niagara Realtor to start a conversation about putting the benefits of Certified Resale Home to work for you. For more information on the program, please visit http://niagararemax.thecertifiedresalehome.ca/.

Warranty Services by First Canadian Title Company Limited